American Traditions

America , despite its success, battles with its diaspora of tradition. Being a relatively young country, we struggle to claim a deep rooted, well aged culture of our own. Instead, our customs pull from a legacy of immigrants.

In Los Angeles, where I live, this struggle for identity pulses more evidently then anywhere else I have ever called home. In Hollywood's gratifying shine of trendiness and newness, the stability of tradition often gets overlooked. In the beer world, Los Angeles finds itself just arriving at a curiosity with beer, when the rest of the United States caught on ten or twenty years ago. The beer movement thriving in most of America has given brewers in other parts of the coutry a tradition to cling to.

As a brewery deep into the soils of beeriness, it's tough being in Los Angeles and struggling to find an audience receptive to what we have to offer. Don't get me wrong, there is excitement for our beers and we are selling more beer than we can produce, but our audience is being weaned on beers that are approachable. As brewers, it's both good and bad, on one hand we are pushed to make character driven beers that are accessable to a wide audience, and on the other hand our audience is not quite receptive enough that we can make anything we want. But, and it is a very big but, our captive audience is growing, the trust in beer slowly builds. Perhaps, this is the place for me, as my passion for beer contagiously rubs off on my fellow angelinos, little beer seeds taking root in the soils of Los Angeles county.