Oh My mega corporate beer domination!!!

In a move to compete with Anheuser-Busch, Miller and Coors plan to merge into one corporate entity. This consolidation means that the beer market in the US will be dominated by only two companies. Ironically, Pete Coors said this will better position them with consumers who are looking for greater choice and differentiation. How, I ask, can consolidation equal greater diversity in the beer market?

On a brighter note, this move seems to point to industrial breweries in the US feeling the pressure of the advancing craft beer market, a segment that is growing at 9-11% a year. If your interested you can read the article here.