Monday, December 24, 2007

Sierra Nevada does it again!

If there is one brewery that I continually admire for not only their quality, but their resourcefulness, corporate philosophy, and environmental stewardship, Sierra Nevada Brewing Co. is it. Instead of focusing on marketing campaigns and public image, they hone in on quality control and stewardship.

A recent press release announced the installation of a new solar array. By coupling this with their existing 1 MW fuel cell they are very close to reaching their goal of providing 100% of their energy needs with clean, on site alternative energies. As the second largest craft brewery in the US this is no modest task. In my humble opinion they are the leader in brewery sustainability, and yet you hardly ever hear a peep about this in the public spectrum.

The same thing goes for their beers, with minimal advertising they continue to let the product speak for itself. And the product does indeed speak for itself, their freshness in the bottle far surpasses most craft breweries out there. Sierra Nevada Pale Ale. Celebration. Bigfoot Barleywine. These are all great beers. Cheers to them for making excellent beer and enforcing such sound business practices.

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